Staff writer
In the serene hills of Mount Hampden, Zimbabwe, a remarkable transformation is taking place as innovative farmers like Gift Jambaya popularly known as Mr Tsuro are spearheading a rabbit farming revolution that promises to reshape the country’s agricultural landscape.
With the rabbit meat industry currently valued at US$25 million and ambitious plans to quadruple this figure, Zimbabwe is positioning itself as a major player in the global rabbit farming sector.
“The vision is to feed Zimbabwe, Africa, and the world,” says Mr. Tsuro, whose extensive rabbit farming project showcases the immense potential of this emerging industry.
“It’s not just about meat production; we’re creating a comprehensive value chain that includes leather processing and value-added products like sausages.”
The Zimbabwe Commercial Rabbit Breeders Association (ZICORBA) reports that current production levels stand at 10 tonnes of rabbit meat per month, with targets set to increase to 25 tonnes to meet growing demand.
This surge in production is supported by the introduction of superior breeds such as New Zealand White and New Zealand Red rabbits, known for their excellent meat quality and rapid growth rates.
“Rabbit meat is one of the healthiest protein sources available,” explains Dr. Bright Maguchita, a successful rabbit farmer who transitioned from corporate life to agriculture.
“With its high protein content of 29.1 grams per 100-gram portion and low cholesterol levels, it’s perfect for health-conscious consumers and those with heart conditions”.
The industry’s growth is further bolstered by comprehensive training programs, including a Chinese-funded initiative that has already trained over 200 farmers in Ruwa, just 22 kilometers southeast of Harare.
These programs focus on essential aspects such as breeding techniques, disease management, and market access.
Tichaona Muzariri, a former teacher turned successful rabbit farmer, demonstrates the sector’s potential for transformation.
“I started with just US$30 in 2009, and now my farm produces 3,000 rabbits annually, supplying to hotels, restaurants, and grocery stores across the region”
The industry’s potential extends beyond meat production. “The rabbit by-products sector is a million-dollar opportunity,” notes Monica Mudonhi, a 68-year-old farmer in Ruwa. “From organic fertilizer to high-quality leather goods, every part of the rabbit can be utilized for economic benefit”
For aspiring farmers, the industry offers a unique combination of low initial investment, quick returns, and multiple revenue streams.
“Record keeping is key,” advises Mr. Tsuro, highlighting that rabbits reach market size within 12-14 weeks, making it a highly efficient farming enterprise.
As Zimbabwe continues to develop its rabbit farming sector, the focus on genetics, breeding stock preservation, and value addition positions the country to become a significant player in the global rabbit meat market.
With growing support from both government and international partners, the future of Zimbabwe’s rabbit farming industry appears promising, offering a path to economic empowerment and food security for thousands of families.
